We're pleased to announce our new packaging designs that we've created in collaboration with a diverse range of exceptional illustrators/artists, boxes that tell powerful stories. We've requested that the artists involved respond to both our sustainability ethics and our company's long-standing support for civil and social rights. Plants with significance for protest movements have been lovingly depicted on our gorgeous new packaging along with text descriptions.
We've worked with wonderful artists and groups including Sophie Hoyle and Elven Wings.
The packaging becomes a canvas for meaningful depictions of plants and flowers that hold significance in various protest movements.
Rose (genus Rosa)
In a discursive process with the artists plants and designs were suggested back and forth and we came to an eventual agreement on a range of different layouts. These included both line drawings of the plants involved at different stages in their lives (seeds, germination, fertilisation etc.) and handwritten pieces of text describing their significance.
Printing
Once the designs were finalised we sent the files off to the printers. The test print run can be seen in action here:
We are beyond excited to receive our new packaging and customers can expect to receive the new designs starting from early Spring 2024.
Beyond Packaging: Cultivating Change
This collaborative project goes beyond just aesthetics. It's also a statement that what we purchase, its provenance and its impact on the world are as important as its use. By bringing together art, nature, and activism, we're hoping to set a precedent for more conscious consumption.
As ourfurniture is opened, you'll not only receive a beautifully crafted piece but also a hand-drawn piece of artwork that shows profound solidarity with movements for justice and equality.
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